LUI

Overview Lui is much more than another restaurant in central Split. It is a meeting point of gastronomy, music and contemporary urban culture. The concept revolves around a holistic setting where curated sound sits naturally alongside inventive food and craft cocktails. Every part of the space is designed to encourage a relaxed, lively and creative mood, whether for a night out, casual drinks or culinary discovery.

Visual Identity & Typography At the core of the brand identity is typography that reflects the venue’s modern, straightforward and quietly playful personality. Steering clear of rigid, formal aesthetics, the visual language feels spontaneous, approachable and genuinely authentic, in natural step with the energy of the space.

Illustration & Form Organic, flowing illustrations, inspired by quick sketchbook doodles, hold a central place in the identity system. Their charmingly imperfect, hand-drawn quality brings warmth and a human touch, setting up a strong counterpoint to the clean typographic structure.

Brand Narrative The central design idea was to give the restaurant’s raw ingredients a human spirit. Through character-led illustration, everyday foods take on distinct personalities and emotions, turning from plain ingredients into familiar protagonists of the Lui story. In the end, the visual identity conveys more than what arrives on the plate or in the glass; it expresses the rhythm, atmosphere and tactile feel that guests experience in the space.