- Year
- 2022
- Category
- Packaging
- Photos
- Hana Balta
- Client
- Erste Bank
The Brief Erste Bank asked us to create an exclusive packaging solution for clients moving over to Diners Club International membership. The task was to design a welcome kit that conveys the prestige of the brand while giving new cardholders the practical information they need.
The Packaging Structure We developed a bespoke, elegant sleeve (etui) that delivers a premium unboxing experience. Alongside holding the credit card securely, the packaging includes a specially designed booklet with all the key instructions, benefits and usage guidelines, so the client finds everything in one refined package.
Design & Art Direction Cohesion and brand harmony sat at the heart of our visual strategy. We took the signature graphic pattern from the card's visual identity and wove it seamlessly into the outside of the packaging. Extending this motif to the physical box created a unified brand experience.
The Result The finished piece finds a careful balance between corporate seriousness and understated elegance. From the tactile quality of the sleeve to its consistent visual language, the packaging conveys trust and exclusivity, offering an ideal introduction to the Diners Club International family.
